Web Art director at LABEL
Geneva Area, Switzerland
Web Art director at LABEL
Geneva Area, Switzerland
A dynamic, curious and highly motivated Senior Designer specializing in art direction and graphic design for digital media. Passionate about good design and technology.
Working closely with clients, developers, consultants and project managers, I was able to propose the best concept and design solutions in order to meet expectations, even under tight deadlines.
Interests: Global design, new media, brand identity, web 2.0, architecture, photography, ...
Inspiration: TED, Wallpaper, Wired, IdN, aisleone.net, alistapart.com, behance.com, twitter, various blogs, books, ...
Good at: Web Design, Interactive Design, New Media Design, Web Usability, Art Direction, Brand Identity
Listening > understanding > researching > sharing > experimenting > coordinating > telling a story > designing > making ideas happen.
(Privately Held; Marketing and Advertising industry)
August 2009 — Present (5 months)
_Responsible for art direction, concepts, usability and architecture of agency’s web projects.
_Anticipating the evolution of on-line/off-line communication in order to find new creative solutions.
_In charge of creating web and print design propositions to answer pitches.
Clients: Baume & Mercier, Swissquote, Services Industriels de Genève (SIG)
(Privately Held; Marketing and Advertising industry)
June 2008 — July 2009 (1 year 2 months)
Responsible for art direction and concepts of agency’s print and web projects
_In charge of creating web and print design propositions to answer pitches.
_Elaborated and presented design propositions at clients’ meetings.
_In charge of agency’s identity developpement.
Clients: Pernod Ricard Swiss, Procter & Gamble, Valartis Bank, Genilem, Chambre Vaudoise du Commerce et de l’industrie (CVCI)
(Publishing industry)
September 2004 — July 2009 (4 years 11 months)
Slovene company operating web portals for pregnant women and families throughout Europe. (www.danu.biz)
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Website www.ringaraja.net (leading Slovene web portal for pregnant women and families):
_Defined the visual identity: creation of the brand logo, concept and design of the website.
_Defined the architecture and usability.
_Exploring and conceptualizing design alternatives from initial route to final design direction.
_Constantly upgrading the website’s design to support it’s growth in Slovenia and other markets.
_Adapting the website’s design for it’s expansion in new markets (Italy, Austria, Croatia, Serbia).
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Magazine Ringarajine iskrice (major monthly Slovene magazine for families and kids):
_Designer of the magazine.
_Created the magazine’s logo and concept.
_Defined the layout, design and main visual identity.
(Graphic Design industry)
2005 — 2008 (3 years )
Main achievements:
_Redesign for the website www.nestle.si ordered by the Slovene marketing agency Mayer McCann (www.mayermccann.com).
_FST Handwear: graphic designs for glove collection 2008/09.
www.fsthandwear.com
_Redesign of the website www.districonsult.com for the consulting company Districonsult based in Switzerland.
_Definition and design of the logo for Danu d.o.o. Slovenian company which operates specialised web portals for pregnant women and parents throughout Europe. Concept and design of the corporate website www.danu.biz.
(Online Media industry)
May 2002 — May 2005 (3 years 1 month)
_Responsible for design and concepts of agency’s web projects.
(mini sites, e-advertising, online games, animation etc..)
_In charge of creating web design propositions to answer pitches.
_Responsible for a team of four web designers: organizations and distribution of tasks.
Clients: Vichy, Renault, Peugeot
(Online Media industry)
August 2000 — May 2002 (1 year 10 months)
_Responsible for executing preparatory design tasks for senior designers.
_Maintained web content using html, xml or css.
_Designed web banners
MS , New Media Design , 2005 — 2006
Thesis:
Interactive Architecture: Representation of Life in Architecture
(graduated with honor)
BSc , Graphic Design and Print Technology , 1999 — 2003
Thesis : Aesthetics of Lomography
(graduated with honour)
Global design, new media, brand identity, photography, web 2.0, architecture ............. Traveling, Snowboarding, Diving, Kite-surfing, Photography